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Zoo New England Zootopia! 2006

invitation & program book

Zoo New England hosted a black-tie gala event to raise funds for its non-profit organization. The Zootopia! 2006 logo created for the event has earth tone colors and subtle graphic references to the zoo’s environment and the animals. Inspired by the event’s outdoor setting held at the Franklin Park Zoo, leaves and animal prints were graphic elements used to give the invitation and program book an organic look and feel. The transparency treatment evoked a sense of playfulness, while each layer
revealed information about the event.