Portfolio
Books for Brazil
donor information package
While planning for the benefit dinner, a lot of businesses who were interested in contributing with donations wanted more information about the organization. To address the need and with limited resources in mind, designed and developed content for the donor information package that included a letter from the president, annual report and brochure. With compelling information about the organization – the impact it has to its beneficiaries and how resources are utilized – the package was an essential tool used by volunteers to get donations. As the organization’s identity started building within the Brazilian community, so was the graphic identity taking shape with the new printed materials, from font selection, to photography usage and graphic elements.