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New England Law | Boston

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New England Law | Boston is one of the oldest law schools in New England with famed alumni, as Leonard P. Zakim, a civil rights activist, who embodied the school’s mission of being socially responsible. Inspired by Zakim bridge, a Boston landmark that honors Leonard’s legacy in the community, illustrated the graphic interpretation of the bridge that was incorporated in the shield used in the logo and created the typographic treatment of “New England Law Boston”. The font’s serif mimics a stone cutter’s chisel, giving hints of traditional style, while its clean and straight edges makes it more current reflecting the school’s history of independence and innovation.